This is a running log of what I set up in the first week, with the reasoning, while it's still fresh. No revenue numbers, because there aren't any yet.
Picking the niche
I started with small accounting and bookkeeping firms (roughly 2 to 30 people) in the US, UK and Ireland, with law firms second. The reasoning was simple. Document chasing comes back every tax season, small firms say integration with their existing tools is what stops them, and a person who wires tools together fills that gap. Law is attractive too, but sales are slower and confidentiality rules are stricter, so it comes second.
Setting a price
Public rate lists for automation work cover a huge range, so I set a middle: a one-off setup fee plus a monthly Care plan for hosting, monitoring and small changes. The list price is $2,500 setup and $450 a month. The first few firms get a founding rate of $1,500 and $300 a month. Every new system comes with a 14-day free trial, with no card and no lock-in.
The homepage that got thrown away
The first homepage looked like every other 2025 studio site: a serif and mono pairing, glowing gradients, glassy cards. The verdict was that it looked AI-generated, and that was fair. Nothing on it could only belong to a studio that fixes accountants' paperwork.
The rebuild uses only things you'd find on a firm's desk: paper, ink, rubber stamps, a green-bar ledger, manila folders, a receipt. There's one signal colour (a carbon-copy blue), one typeface family with a width axis doing all the work, and a typewriter face only for things that are typed. The mark is three hand-drawn ticks over an accountant's double rule. It reads as a small crown, and as "done, done, done".
Being careful about data
- Demos run on fictional clients only.
- For UK and EU firms there's a proper processor agreement with transfer clauses, because I work from India, which has no adequacy decision.
- For US tax firms, the copy says the system is designed with IRS Publication 4557 and the FTC Safeguards Rule in mind, and makes no stronger claim than that.
- For law firms, AI stays on admin and intake sorting, with a person reviewing the output.
Still open
- Moving the domain cleanly onto the new homepage project.
- Confirming the UK and euro prices.
- Getting the contract templates reviewed by a lawyer.
I'll write up how each one lands.